This is an insightful article on how Orbán was unseated in #Hungary. tl;dr: “Tisza Islands”, small social groups especially in rural towns that made space for anti-Orbán views, were key.
While that’s important, this part also caught my attention:
“The problem for Orbán was that Hungarians really love Facebook. Roughly 7 million of them—70 percent of the population—have an account…Most young people in Hungary also have a TikTok account. Social media was key in forming the islands—especially for older people who found one another on Facebook. It has also been a way to receive messaging from the Tisza party—about the corruption of Orbán’s circle, for example—that might not have otherwise broken through. Magyar in particular has had a Zohran Mamdani–like knack for short-form viral videos, which made him a popular figure among Gen Z voters.”
We love to hate on Facebook and TikTok, but they may have been instrumen
... show moreThis is an insightful article on how Orbán was unseated in #Hungary. tl;dr: “Tisza Islands”, small social groups especially in rural towns that made space for anti-Orbán views, were key.
While that’s important, this part also caught my attention:
“The problem for Orbán was that Hungarians really love Facebook. Roughly 7 million of them—70 percent of the population—have an account…Most young people in Hungary also have a TikTok account. Social media was key in forming the islands—especially for older people who found one another on Facebook. It has also been a way to receive messaging from the Tisza party—about the corruption of Orbán’s circle, for example—that might not have otherwise broken through. Magyar in particular has had a Zohran Mamdani–like knack for short-form viral videos, which made him a popular figure among Gen Z voters.”
We love to hate on Facebook and TikTok, but they may have been instrumental in defeating Orbán.
#socialMedia
theatlantic.com/culture/2026/0…
Unpaywalled: removepaywalls.com/theatlantic…
Among the many reasons for Viktor Orbán’s defeat was the rural clubs where citizens relearned democratic habits.
Gal Beckerman (The Atlantic)