Andy Piper

2024-08-15 22:28:40

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Over the past week, there’s been a noticeable shift away from X in the UK, and it feels long overdue. According to Bluesky’s PR, the platform has seen a surge in new users and activity from the UK. I’ve personally noticed more people finding my profiles on both Threads and on Bluesky, and I’ve seen a significant number of “I just deleted my X account” posts on Threads. However, due to the algorithm, these posts often appear in bursts, sometimes delayed by a day or two.

My friend Neville Hobson wrote a piece today titled “Finally, the Unravelling of X,” where he discusses this migration, the reasons behind it, and the pros and cons of choosing between Bluesky and Threads. Neville touches on the idea of a “more respectful, decentralized web,” (to quote him on the Fediverse), and even highlights something I said on Threads yesterday. In response to a question about where politicians should go in a post-X world, I suggested that governments should own their own social platforms:

I wanted to expand on what I meant by a “sovereign owned/operated Mastodon instance” for the UK Parliament, and why I believe this is important.

One of the major tensions between Big Tech and national governments over the past 15 years has revolved around platform ownership and control. The European Union has even labeled several tech companies as “gatekeepers” in the Digital Markets Act. This term is telling—these companies essentially gatekeep the digital rights, data, and access of national citizens.

If governments are concerned about the dominance of privately-owned online platforms, they have a responsibility to run and own their own. At FOSDEM in Brussels this February, we noticed growing interest in Fediverse platforms and technologies like Mastodon from several national governments and the EU itself. Many of these institutions are already running their own social media instances and actively encouraging their politicians to use them. In the EU, there’s no reason to switch to Threads since Meta has restricted the platform’s availability in the bloc. Moreover, Threads doesn’t allow users to run their own instances, unlike Mastodon or even Bluesky, which, while less common, does technically support setting up a external ATProto instance (I don’t think that’s really happening though? happy to be informed and to learn otherwise – I’ll readily admit that it has not been at the centre of my attention).

For years, governments, newsrooms, and other organisations have protested the idea that private companies should control and limit their messages. A logical response would be for these entities to run their own instances of software like Mastodon—or any Fediverse-compatible, ActivityPub-based service. This would allow them to own their content, domain, and user verification, ensuring greater control and independence.

The UK is lagging behind in this area. While the EU has embraced Mastodon, and in the US, many organisations have moved to Threads, the UK has yet to take similar steps. For example, I follow @POTUS@threads.net and @whitehouse@threads.net from my Mastodon account, because they’ve enabled Fediverse sharing. Even though Threads is owned and operated by Meta, it’s positive that their content can reach into the wider Fediverse. Ideally, Threads will eventually fully integrate with the ActivityPub network, offering a two-way interaction and allowing for account, network, and maybe content portability—hence why I said, “in principle, with federated social accounts, the location does not matter so much, as long as they can be discovered and followed.” Owning the network and identity allows for broader discoverability and avoids corporate chokeholds.

As an aside: the EU has been a strong supporter of free software, Open Source, and open standards. My colleagues in the Mastodon team have signed an open letter in support of the Next Generation Internet (NGI) programs, urging the EU not to cut these investments. I fully support this stance.

There are challenges to this approach:

• Running digital services requires consistent investment and maintenance.
• Discovery isn’t always straightforward, and organisations seek reach and measurement—areas where Fediverse platforms currently fall short.
• Deciding who qualifies for an account on a sovereign platform is tricky. While it makes sense for current MPs to have official accounts on a national Fediverse server, it’s harder to justify the inclusion of political parties or other entities on the same platform. This is an area where we need to improve data and account portability as the Fediverse grows.

These are important discussions that we need to be having. Politicians and the media should advocate for greater decentralisation and digital sovereignty to protect the freedom of democratic institutions.

Oh, and of course – these organisations should also fully embrace, invest in, and protect the open web.

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Update 16/08/2024 – my friend Stefan Bohacek reminded me that he put together a useful resource on this same topic several months ago, Fediverse: an overview for government agencies. Well worth sending to your representatives, or sharing with your network if asked.

Update 27/08/2024 – the conversation continues in episode #425 of the For Immediate Release podcast (discussion starts around 13 min into the show). I appreciate Neville and Shel talking about my post here. Take a listen, if you want to hear how they expanded on and debated this idea – available wherever you get your podcasts.

Update 09/09/2024 – I wrote a second piece expanding on this and listing existing governments that are already in the Fediverse.

Update 13/09/2024 – I was reminded of this piece from IFTAS, Open Social for the Common Good, that is also excellent on this topic.

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Finally – if you’re leaving X – congratulations – don’t look back.

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Finally, the Unravelling of X - NevilleHobson .com

As a result of X's failure to address hate and disinformation, users are seeking out alternative platforms that prioritise civility, trustworthiness and accuracy, X may find itself increasingly isolated and irrelevant.

^{Neville Hobson (NevilleHobson .com)}