Twenty-five years ago, Canadians rallied behind a TV commercial character named Joe, or as many of us came to know and love him, Molson’s “I am Canadian” guy. In 2025, Joe (really Jeff) is back, and many of us are really glad to see him 🇨🇦❤️

C: @nsjeffdouglas on IG and TikTok
#ElbowsUp #Canada #IAmCanadian